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MARKETING YOUR HOSPITAL

Pocket EKG Screenings

"The Pocket EKG screening service has been extremely popular in our community. It has helped us increase ROI and build physician relations."

Brian York, Marketing Consultant
Sentara Healthcare

The Pocket EKG Program is easily implemented by following a simple heart screening strategy.

• Media Campaign (click here for examples)

• Sign up for heart screening at your hospital
  (click here for example of sign up sheet)

• Interpreted EKGs are processed into Pocket EKG medical id cards.
  (click on image for larger view)

• Pocket EKG is mailed to patient with a customized patient package.
  

Custom Patient Package

Click Here to download sample .pdf patient package shown below.

Beyond EKG Screenings

Pocket EKG offers your hospital a strategy for developing your cardiovascular clinical initiatives as well as help in achieving accreditation with various organizations. Below are a few areas where Pocket EKG can meet your organization's goals:

• AMI Discharge Program

• CHF Discharge Program

• Cardiac Rehab Program

• Women's Heart Program

• Electrophysiology/Arrhythmia Outreach Program
  

Return on Investment

Click Here to download ROI images shown below

			pass mouse over category to view info

Pocket Angiogram

• Instant access to a view of patients' coronary anatomy. (click on card image for larger view)

• Complete cardiac history

• Medical reference to enhance physician diagnostic and treatment decisions

• See sample patient package, optional patientsatisfaction survey and report below.

Click Here to download sample survey shown below.

Enrollment

1. Download and fill out enrollment form.

Pocket EKG Hospital Enrollment

Pocket Angiogram Hospital Enrollment

2. Email logo to enrollment@cardiomarkllc.com

3. Email patient letter in a word document to enrollment@cardiomarkllc.com

4. Email marketing message in a pdf file to enrollment@cardiomarkllc.com

5. Mail completed enrollment form with set up fee to:

Cardiomark, LLC
P.O. Box 929
San Luis Obispo, CA  93406

What You Get When You Enroll

• Supplies for Ordering Pocket EKG Cards
  - Patient Data Forms

• Materials Needed for Advertising Your Pocket EKG Service
  - Pocket EKG Posters
  - Patient Information Pamphlets
  - Customized Pocket EKG Advertisements & Graphics on a Flashdrive

• Customized Patient Packet Sent Directly to Your Patients
  - Customized Pocket EKG Card
  - Customized Patient Letter/EKG Interpretation Letter
  - Your Hospital's Customized Marketing Piece

Market Exclusivity

Market exclusivity is available in certain zip codes.  Please contact us at 1-800-589-4949 or inquire@cardiomarkllc.com to discuss this option.

Grant Funding

Consider cardiology grant funding sources as a way to pay for your Pocket EKG and Pocket Angiogram Programs.

If you have any questions regarding grant funding, please contact us at: 1-800-589-4949 or grantfundinginfo@cardiomarkllc.com.

Clinical References

Hospitals & Health Systems | Value of Baseline EKG | Value of EKG Screenings
Employers & Payers | Cardiology Practice Development

Hospitals and Health Systems

• "Pocket EKG demonstrated a 333% return on investment. The Pocket EKG Screening program generated $1,684,643 in new revenue. There was $44.78 in new revenue generated for every $1 spent. Control group response rate was 1.61% and the Pocket EKG solicited group response rate 5.36%."
  (2002 CPM White Paper;16-17)

• "10% of all people by the age of 35 have abnormal EKG's and that figure rises to 25% by the age of 60."
  (Journal of the American College of Cardiology 1992; 19; 473-481 ACC/AHA Task Force Report)

• "28 % of all patients screened (ages 50 – 70) have an abnormal EKG that warrants further study."
  (Data on file at Cardiomark, LLC)

• "When a baseline EKG is available there is 54% reduction in unnecessary hospitalization."
  (Journal of Gen Intern Med 1990; 5: 381-388)

Value of Baseline EKG

• "When a baseline EKG is available there is 54% reduction in Unnecessary Hospitalization."
  (J Gen Intern Med 1990; 5: 381-388)

• "79% of Physicians found a baseline EKG facilitated a more rapid and accurate diagnosis and treatment."
  (American Journal of Medicine 1991; 91: 576-583)

• "All adults over age 40 should have a baseline EKG and initial evaluation even if there is no apparent heart disease or dysfunction."
  (Journal of the American College of Cardiology 1992; 19; 473-481
  ACC/AHA Task Force Report)

• "Professional Societies that recommend baseline EKGs for all adults over the age of 40."
  (The American Academy of Family Practice, The American College
  of Cardiology, The American Heart Association, The U.S.
  Department of Health and Human Services, The National Institutes
  of Health, and The National Heart, Lung, and Blood Institute)

Value of EKG Screenings

• "There 110 conditions that can be diagnosed with a 12 lead ECG."
  (ACC/AHA Clinical Competence Statement on Electrocardiography)

• "Persistent, minor, nonspecific ST-T abnormalities are associated with increased long-term risk of cardiac related mortality. This information underscores the value of including nonspecific ECG findings in the overall assessment of cardiovascular risk."
  (Journal of the American Medical Association. 1999; 281:530-536)

• "The presence of ECG abnormalities should prompt physicians to consider further risk stratification, more intensive therapeutic interventions, or both on modifiable risk factors for primary prevention of cardiovascular events."
  (Circulation 2006; 113; 464-466)

• "Among asymptomatic postmenopausal women, ECG abnormalities are associated with increased risk of cardiovascular events and mortality. An abnormal Electrocardiogram in this patient population is associated with a 31% increase of cardiovascular events."
  (Journal of the American Medical Association. 2007; 297:978-985)
  "ECG screenings of athletes for cardiomyopathies is a lifesaving strategy. A 12-lead ECG is a sensitive and powerful tool for identification and risk stratification of athletes with cardiomyopathies."
  (European Heart Journal (2005) 26, 516–524)

• "ECG abnormalities such as prolonged QT interval can predispose the diabetic patient to life-threatening cardiac arrhythmias and sudden death. Diabetic neuropathy also can reduce appreciation of ischemic pain, which may delay appropriate medical therapy and lead to death."
  (American Family Physician 2005; 71:2123-8, 2129-30)
  

Employers and Payers

• "$ 12 billion per year spent on unnecessary admission of patients with "chest pain"
  (DRG handbook Washington DC. 1997)

• "When a baseline EKG is available there is 54% reduction in unnecessary hospitalization."
  (J Gen Intern Med 1990; 5: 381-388)

• "The direct and indirect cost (e.g., lost workdays and productivity) costs associated with Cardiovascular Disease are estimated to be almost $300 billion per year."
  (American Heart Association. 2001 Heart and Stroke Statistical Update. Dallas, Texas: AHA 2000.)

• "Cardiovascular disability is the leading cause of premature and permanent disability in the United States, accounting for 19% of all disability payments by the Social Security Administration."
  (American Heart Association. 2001 Heart and Stroke Statistical Update. Dallas, Texas: AHA 2000.)
  

Cardiology Practice Development

• "Patients treated directly by Cardiologists have a 17% reduction in hospital mortality for Acute Myocardial Infarction."
  (Journal of the American College of Cardiology 1998; 32; 885-9)

• "The Pocket EKG program demonstrated a 22% increase in new patients for 6 consecutive years."
  (Journal of Cardiovascular Mgmt 2004; 22: 37-41)

• "28 % of all patients screened (ages 50 – 70) have an abnormal EKG that warrants further study."
  (Data on file at Cardiomark LLC)

• "The presence of ECG abnormalities should prompt physicians to consider further risk stratification, more intensive therapeutic interventions, or both on modifiable risk factors for primary prevention of cardiovascular
  events."
  (Circulation 2006; 113; 464-466)

• "92% of patients surveyed stated that the Pocket EKG card reassured them in their physician's commitment to their cardiac health."
  (Data on file at Cardiomark LLC)